ATLANTA (June 8, 2016) — The second season premiere of the Bounce TV original series In The Cut on Tues. July 5 increased viewership and key demographic delivery vs. season one.
Bounce TV premieres new episodes of In The Cut Tuesday nights at 9:00 p.m. ET, with a primetime play for the west coast at 12 Midnight ET/9:00 p.m. PT. The two telecasts combined to reach 636,000 Persons 2+, an increase over the season one premiere average. The initial premiere telecast was up +34% in the delivery of Women 25-54, +49% in W18-49 and +17% in W2+ compared to the Season One Finale.
The show’s median age also dropped tremendously – 12 years – to 33 years old from the season one average of 45.
Coming off of its highly-rated inaugural season, the acclaimed show stars Dorien Wilson (The Parkers, Dream On), Kellita Smith (The Bernie Mac Show), Ken Lawson (The Parkers) and John Marshall Jones (The Smart Guy).
Large and in charge Jay Weaver (Wilson) is an accomplished entrepreneur and barbershop owner. Jay’s life as a San Diego bachelor is abruptly disrupted when he meets Kenny Clark (Lawson), who turns out to be his 31-year-old illegitimate son from a short-lived fling. The new season of In The Cut follows this father-son duo as they join in on a secret jailbreak, barbershop pranks and Jay’s growing attraction to Cheryl (Smith), the new co-owner of the beauty salon next store.
In The Cut was created by Bentley Kyle Evans and is produced by Evans and partner Trenten Gumbs, both of whom produce the Bounce TV hit original series Family Time. Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young. Source: Nielsen | L+SD | In The Cut, Tuesday, July 5, 2016, 9P-9:30P | Time Period Reach: 9P-9:30P & 12A-12:30A, 1-Minute Qualifier Contact: Jim Weiss 770-672-6504 [email protected]
