ATLANTA (Dec. 2, 2016) – Bounce TV — the nation’s fastest-growing television network designed for African-American audiences — continued its strong and consistent ratings growth in the just-completed November ratings period, with the month becoming the network’s strongest ever.
Bounce TV posted its sixth consecutive month of growth in primetime Household delivery, up +17% (227K) vs. Nov. 2015, with other huge double-digit increases in prime including +48% in Persons 18-34, +22% in P18-49, +16% in P25-54 and +9% in Total Viewers (303K).
Bounce TV’s viewership increases were equally impressive in total day, with gains of +13% in Households (170K), +22% in P18-34, +14% in P18-49, +15% in P25-54 and +2% in Total Viewers (217K).
Bounce TV was a top ten network in the prime delivery of African-Americans P18-34 (#6), Women 18-34 (#6), P18-49 (#7), W18-49 (#6), P25-54 (#7) and W25-54 (#7) with similar AA delivery success in total day.
Helping drive Bounce TV’s strong monthly performance was the network’s hit original series Family Time. Season four episodes are currently premiering Tuesday nights at 9:00 p.m. ET and the season is pacing as the show’s #1 season in the delivery of key demos.
Bounce TV (@BounceTV) airs on the broadcast signals of local television stations and corresponding cable carriage and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 94 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen | Live + Same Day Data | Total Day (Mon-Su 6a-6a) | Sales Prime (Mon-Su 7p-11p) | Nov’16 (10/31/2016-11/27/2016) vs. Nov’15 (10/26/2015-11/29/15)
Contact: Jim Weiss 770-672-6504 [email protected]
