ATLANTA (Feb. 5, 2016) – Bounce TV, the nation’s fastest-growing television network designed for African-American audiences, continued to be that and more in the just-completed January 2016 ratings period, expanding its audience at breakneck speed while skewing significantly younger.
Bounce TV posted strong double-digit demo growth in Total Day delivery during January, racking up gains of +70% in Persons 18-34, +44% in P18-49, +33% in P25-54 and +23% in P2+.
In Primetime, Bounce TV also finished the month with double-digit demo growth versus a year ago: Up +57% in P18-34, +41% in P18-49, +31% in P25-54 and +24% in P2+.
While Bounce TV’s audience is growing, its median age is dropping. Prime lowered to 39 years old (vs. 48 a year ago) in January and the network skewed younger in Total Day as well, with a median age of 41 years old (vs. 48 Jan. ‘15).
Bounce TV continues to perform as a Top 50 ad supported cable network, ranking #42 during Total Day and #46 during Prime for January among P25-54.
Among African-American skewing networks, Bounce TV continues to be the fastest-growing, outpacing both BET and TV1, with TV1 actually losing audience.
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
Source: Nielsen, Live + Same Day Data, Total Day (Mon-Su 6a-6a) & Sales Prime (Mon-Su 7p-11p)
Jan’16 (12/28/2015-01/31/2016) vs. Jan’15 (12/29/2014-01/25/15), General Market Audience
Contact: Jim Weiss 770-672-6504 [email protected]
